SEO stands for Search Engine Optimisation and can be used in many ways, the best way to explain it is using search Data from things types into Google to your advantage. The idea behind it is to increase your search ranking when people Google you, so you appear on the first page of the search and to use your website data to benefit your ranking.
Things we can do for SEO and Data driven campaigns are:
Google analytics is one of the top, most powerful tools out there for monitoring and analysing traffic but we are across a variety of tools that can give us an enormous amount of information about who is visiting your website, what they are looking for, and how they are getting to your site.
We are data nerds! By crunching the numbers of your website data, campaigns, online Ads or anything else we can get our hands on, our reports will show us what your users are doing and how successful your organic (natural) traffic is fairing and provide you with an analysis and recommendations report.
The clever kids at Google have created a tool called AdWords, which uses makes calculations based off what people are searching and uses an algorithm with what keywords are being used to search for your website on Google to make them appear on a page.
We're able to use the data results from your website analytics to create an AdWords campaign which will boost your click throughs to your website or campaign, as well as increase your online presence and search ranking. You will receive an SEO plan and reports on the progress of your AdWords analytics, to track the success of the AdWords.
Social Media is something that the majority of your website users are likely to have, like a website you can track what your fans or followers are doing on your page and what they have interacted with. This helps us determine the best time of day to post, the best day of the week to post and what type of content is most popular.
Campaigns are a great way to target your consumers for a specific reason, whether is to increase engagement and traffic to your page or website or to promote something new. From our campaign experience, we use the data from your website and social media analytics to create a social media strategy and report on its success.
Content is always an important consideration to really spread the right message you wish to deliver to your customers and audience, we make sure this is aligning to the analytics of your website and social media platform to keep you on track in delivering this message and keeping your audience engaged.
A Click-through is always the end goal of what you are trying to achieve for all online platforms, you want your customer to engage in your website on social media page to achieve something - whether this be a 'like' or an online sale. Our goal at the end of our data reporting is to use the information to translate into a strategy of how it can boost and enhance your business.