Digital Marketing


Digital Marketing

Creating an online presence is essential in promoting and rewarding your business by driving the online traffic it needs. Digital Marketing is an umbrella term to house all online marketing methods, this page will display only some of the methods we can offer. 


Benefits

The benefits of digital marketing are endless, it opens up so many new avenues and advantages for your business - especially small businesses. The key benefits include generating higher conversion rates, enables real-time customer service, increasing your Return Of Investment (ROI), keeping costs low, keeping you on par with your competitors and the most important of all connecting you directly with your consumers.


Methods

With technology vast on the move and the combination of internet use on mobile devices, it is safe to say things move quickly in the digital world. The good news is that you can reach your audience through many techniques that will connect you directly with your targeted audience, we recommended and operate mediums such as search engine optimization (SEO), search engine marketing (SEM), content automation, campaign marketing, data-driven marketing, social media marketing and direct marketing. 


Direct Marketing

Direct marketing is campaign focused to promote a specific product or service, that engages with your customers to interact to your campaign. Various interactions can be used like receiving further information, registering their interest, visit your website, make a booking or a purchase.

Our campaigns require careful planning and a clear understanding of responsible direct marketing practice, not to mention being aware of the benefits and challenges of direct marketing that will help you use direct marketing effectively and create a baseline result.

When driving your campaigns the benefits will take effect immediately, giving you access to direct customers and engaging with them as well as knowing who your target market is and the best approach to increase sales or interest.

Email

We custom design and build email campaigns for all sorts of reasons, automatic email responses, competitions, newsletters or for notifications. We're big believers in direct emails to your customers, it is a great way to connect with your consumers and a simpler and more time effective way for you to manage your time with our automation set up. 

During the campaign process, we send you reports on the sucess of your emails or campaigns on an in-depth level. You will see how many consumers have opened your email, clicked on any links, unsubscribed or forwarded it on to another recipient. 


SMS

Text Messaging is an instant marketing tool, getting your message literally into the hands of your audience, when you want it. We can create SMS marketing campaigns to your audience or even set up SMS notifications and alerts, whatever you need to text we've got you covered. 

Thanks to the smartphone revolution, we've found ways to use SMS more effectively instead of just the old SMS alert. By using two-way SMS communication, you can receive replies to your bulk SMS messages and also guarantee the message will be delivered within 48 hours if the phone is switched off or out of reception - you'll also receive a delivery report when it has reached the person.


Content

Content marketing is tricky business but is proving to be one of the most effective and greatest ways to gain sales and return of investment. the way it works is by creating, publishing and distributing content for a targeted audience online through a series of methods. Basically it means that if you have recently Googled something, lets say 'shoes' and then suddenly shoes appear on your Facebook feed, this is what content marketing does.

Online Forms

Forms are marvelous ways to capture your customers data and increase your database, they can be cleverly disguised and utilised to gain this data and to effectively use them. We've created loads of smart forms, which means that they will work well on your mobile device and fit to the screen but also work and resize for a computer as well. 

They can have conditional logic or just basic form fields, for example 'If "A" is selected, "Correct answer" will display on the page'. You can use them for customer feedback, competitions, contact us, registrations forms.. anything you like!


SEO

SEO stands for Search Engine Optimisation and can be used in many ways, the best way to explain it is using search Data from things types into Google to your advantage. The idea behind it is to increase your search ranking when people Google you, so you appear on the first page of the search and to use your website data to benefit your ranking. 

There are a lot of elements behind this science, we can also use AdWords to enhance your ranking too. We offer website analytics analysis to start on your optimisation journey, see our SEO page for more information.  


Social Media

Social media is becoming one of the most beneficial and essential part of any marketing strategy by increasing direct exposure and increasing traffic to your page or website. We offer an array of services over many Social media platforms, from campaign management to day-to-day social media content and reporting.