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Augmented Labels

Interactive Wine Labels

We transformed traditional wine labels into immersive digital experiences, turning each bottle into a unique point of engagement. With a simple scan, the label comes to life on screen – revealing animated visuals, storytelling elements and interactive features that go far beyond what can be printed.

Instead of relying solely on text and design, the label becomes a gateway to the brand’s story. Users can watch videos about the vineyard, explore tasting notes, learn about the winemaking process or even be guided through a curated experience – all directly from their device.

This not only enhances the customer experience at the point of purchase but also creates a memorable moment that encourages sharing and deeper brand connection. By blending physical packaging with digital interaction, wine labels become more than just informative – they become an experience in themselves.

Telling the Brand Story

Telling the Brand Story

Within the augmented reality experience, the first section focuses on what matters most—the story behind the wine. When users scan the label, they’re introduced to an immersive narrative that brings the wine company to life on their screen.

Through video, animation, or guided visuals, users can discover the heritage of the vineyard, the people behind the brand and the passion that goes into every bottle. This creates an emotional connection that goes far beyond what a traditional label can convey, allowing customers to engage with the authenticity and personality of the business.

By leading with storytelling, the experience sets the tone for deeper engagement – turning a simple scan into a meaningful introduction that builds trust, interest and a lasting impression.

The Grape to Glass Journey

The Grape to Glass Journey

We designed an immersive AR experience that takes users beyond the label and into the world of winemaking. Once activated, users are guided through the journey of how the wine is created – from the vineyard to the bottle, using interactive visuals and layered storytelling.

Through engaging animations and interactive elements, users can explore the ingredients that make up the wine, understand the production process, and discover the unique flavours and notes within each bottle. Tapping through the experience reveals insights into grape varieties, regional influences and the craftsmanship behind every stage.

This transforms the act of enjoying wine into an educational and sensory experience – helping users connect more deeply with the product while gaining a richer appreciation for its quality, origin and flavour profile.

Already have systems? We’ll connect them together.

Using multiple permit management systems? We can connect them into one seamless ecosystem or build your own custom solution to fit your needs.

Already have systems? We’ll connect them together

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